Krause Family Ford
DMS Case Study
Our DMS dramatically increased store visits and conversions. Here’s how.
The Challenge
In May 2022, our team took a look at customer sales data for Krause Family Ford. The purpose of the audit was to pinpoint inefficiencies in the targeted audience and see where improvements could be made. After looking at the data over a rolling 90-day period, we could see which areas needed to be changed. This required an adjustment to our client’s budget and marketing strategy.
The Approach
Our Dealer Management System, or DMS, is one of our most valuable resources; it provides key information on our clients’ audiences, showing us who to target, when to target them and how to target them. With the information from our DMS, our team was able to target zip codes that were underperforming and make negative bid adjustments or remove certain zip codes when necessary. The changes were made for new and used cars and trade campaigns.
The Outcome
50%
increase in store visits
430%
increase in conversions
50%
increase in store visits
430%
increase in conversions
This was a major win for Krause Family Ford! They saw a 50% increase in store visits as a result of their dynamic new inventory campaign and a 430% increase in conversions. The dealership’s dynamic new inventory campaign also received a 165% increase in impressions, 135% increase in clicks and 25% increase CTR (click-through rate). Not only that, their used car campaign also resulted in more store visits and conversions. Their trade-in campaign also experienced major improvements, with a 69% increase in impressions, 88% increase in clicks and 37% increase CTR.*
*These changes resulted in immediate campaign improvement. The comparison window used to calculate these numbers was 5/1-5/17 vs 5/18-5/31.