Automotive brands are increasing the use of artificial intelligence (AI) in their digital marketing strategies. This is because AI offers a number of benefits, including helping automate certain tasks and target customers better. In this post, we’ll look at some of the ways that AI is being used in automotive digital marketing. We’ll also discuss its potential future as a part of your overall strategy.
AI is a broad term for machines that can learn and make decisions. It’s used in many industries, including automotive. AI is a form of machine learning, which means it uses algorithms to process data and generate results based on the information provided.
Artificial intelligence is also a subset of machine learning, meaning that any form of AI falls under this category — for example, natural language processing or image recognition are both types of AI because they use computers to complete tasks that are normally performed by humans (like communicating with other people).
AI has been around for a while — it was first developed by scientists in the 1950s. But it wasn’t until recently that we saw a surge in interest and development of AI technologies. This is due to increased data lakes, advanced algorithms and progress in computing power and storage.
AI has only recently become mainstream, thanks to advances in computing power and data science. The most common applications include:
The automotive industry is no stranger to AI. From self-driving cars to autonomous trucks, the technology has already made its mark on how we drive and how we move goods around the country. But now AI is being used more and more in digital marketing as well.
Some AI marketing use cases include:
Lastly, AI makes it possible for marketers at agencies or dealerships who aren’t experts in machine learning or data science to access these technologies without needing an expensive team member dedicated solely towards building these systems themselves.
You might be wondering why we’re talking about AI in automotive digital marketing. After all, it’s not just automotive that can benefit from AI; many industries are using this technology to improve their business processes and customer experiences. In fact, according to research firm International Data Corporation (IDC), “the ongoing incorporation of AI into a wide range of products will drive a compound annual growth rate of 26.5% over the 2022-2026 forecast. This is more than four times greater than the five-year CAGR of 6.3% for worldwide IT spending over the same period.”
The good news is that you don’t need to wait until 2026 or later for your dealership’s digital marketing efforts to benefit from AI. There are already several ways this technology can automate tasks within your existing processes!
The future of digital marketing is here. And it’s a lot different than what we’re used to. As more and more companies start using AI in their digital marketing strategies, we’ll see some interesting changes take place. In fact, the outline for this blog was created with an AI tool!
Interested in learning more? Contact us about Dealerverse™, our AI-powered tech stack with a single sign-on that combines creative, content, technology and results into one decision-making tool. It’s as powerful as it is unique — watch your business transform with the power of AI today!