DOM360 Introduces Google Vehicle Listing Ads:
A new ad format that shows cars for sale in your area.
Let’s start with some numbers. 95% of people searching the internet utilize the Google search engine. And when potential buyers are looking for a new vehicle, 59% of their research is conducted online.
But customers aren’t just searching online — they are looking to do more. 38% of current car customers intend to complete their entire car-buying experience online, while another 38% want to at least do the paperwork online.
People are looking for and expect the best, most relevant information. And they want the process to be as straightforward and seamless as possible.
OUR MONTH OVER MONTH WHEN ADDING VLAs TO A STRATEGY:
138%
INCREASE IN USED VDP VIEWS PERIOD OVER PERIOD
34¢
AVG. CPC, DIRECT
TO VDP
When dealers supplemented their search strategy with VLAs, they saw a $10 cost-per-conversion during testing.
What are VLAs? VLA stands for Vehicle Listing Ad. Now we can put your live inventory right on the Google search results page. When your potential customer searches for a new or used car, truck or SUV, your inventory feed, complete with picture, location, description, price and mileage, will appear without any more searching. When customers click on the vehicle, they will be taken right to the dealer’s vehicle description page. That means less clicking, more info immediately and more sales!
THE NUMBERS SPEAK FOR THEMSELVES!
DOM360 has been a pioneer in the beta testing of VLAs with Google. We started with a dealership group in Florida and California. We compared the results from December 2020, using traditional search strategy, to January 2021. There was a huge, immediate impact with numbers like: a 70% decrease in cost-per-clicks and an 88% increase in conversions with an 85% decrease in the cost for those conversions. All those changes resulted in a bottom-line cost of $10 per lead!
You could say that we were impressed. More leads, more conversions and less cost-per-conversion? That sounds like a no-brainer in our minds. If you’re looking for results like these, our experts will answer any questions you have. Contact us today to learn more.
-70%
Decrease in
Cost-per-clicks
+88%
Increase in
Conversions
-85%
Decrease in
Cost-per-conversion
Our month-over-month numbers speak for themselves.
You know how important it is to get in front of the right people at the right time with the right information, so now is the time to make your inventory feed stand out on Google and start converting even more visitors to customers. Contact your account executive or contact us directly for more information on Google Vehicle Listing Ads.
1
BILLION MONTHLY ACTIVE USERS WORLDWIDE
69.5
MILLION MONTHLY ACTIVE USERS IN THE U.S.
34%
OF U.S. USERS BETWEEN THE AGES 30-64
48%
OF U.S. USERS BETWEEN THE AGES 18-29
89
Minutes Of Average Time User Spends Per Day On App
With how important it is to get in front of the right people at the right time with the right information, now is the time to make your inventory feed stand out on Google and start converting even more visitors to customers. Contact your account executive or contact us directly for more information on Google Vehicle Listings Ads.