Performance Max: An Enhanced Approach to Reaching Your Advertising Goals
Harrison Harbin
Harrison Harbin
Here at DOM360, we’re always eager to hear about the latest improvements to Google Ads and can’t wait to dive into learning the ins and outs of a new update. If you’re new to Performance Max and are just beginning to implement it in your advertising endeavors, there’s a good chance you have some questions. I’d like to share some basic insights into this exciting new addition to Google Ads. Let’s take a closer look at what Performance Max is, consider how it can benefit your business and see a real example of Performance Max results.
Performance Max is a new addition to Google Ads that is designed to help increase your business’ visibility to potential customers. Targeting the right individual with the right message at the right time has always been the goal, but Performance Max takes that goal even further. Using automation, Performance Max makes it easier to target your audience with the right medium as well, whether that’s YouTube, Display, Search, Discover, Gmail or Maps.
Performance Max expands your business’ reach by targeting potential buyers who you may not have been able to reach with your current marketing strategy alone. Essentially, Performance Max is designed to enhance your current campaign, providing an additional layer of exposure. It also helps simplify your role; instead of managing a variety of campaigns for different channels, you can upload your assets (including text, images and video), set your budget, geographic range and goals and let Performance Max do the work of finding the right audience. The system will then display your ads on the channel that your targeted audience members frequent the most, resulting in a more streamlined process overall.
I want to highlight some of our own clients’ results. Since implementing Performance Max, here’s what we’ve seen so far:
| Chevrolet Cadillac Dealer | |
| Duration: | Sept – Present |
| Impressions: | 6,420 |
| Conversions: | 99 |
| Avg. CPC: | $1.04 |
| Clicks: | 621 |
| CTR | 9.67% |
| Spend | $644 |
Are you ready to try Performance Max for yourself and increase your visibility? Our team would love to tell you more and help you navigate this new Google update. Let’s start the process today!