Qvale Auto Group
AN INNOVATIVE APPROACH TO THE INVENTORY SHORTAGE.
One-of-a-kind digital campaign leads to huge results.
The Challenge
When faced with an ongoing nationwide vehicle inventory shortage, our client of four years, the Qvale Automotive Group, decided to focus their efforts on the service departments at two of their stores: Audi Lakeland and Volkswagen Brandon. They wanted to provide customers with a transparent and more convenient way to service their vehicle, which they called the Qvale Way.
This process was more engaging, designed to keep customers informed and connected to the service process from start to finish. In order to increase visibility, the Qvale Automotive Group knew they needed the help of experts and turned to the team at DOM360. Our challenge was to then collaborate with three third-party vendors to create and implement a whole new digital campaign strategy.
The Approach
In January, the Boca Raton team, including account executives, creative team members and SEM analysts, met to strategize and develop a plan of action. We knew that bold and direct messaging was the approach we wanted to take in order to generate visibility for service to service at both dealership locations, with the ultimate goal of increasing business. We created a digital ad campaign that included display, pre-roll, search and social media ads, emails and a landing page to reach our targeted audience. We then developed a schedule to execute our strategy in a timely manner and launched the campaign in mid-February.
The Challenge
When faced with an ongoing nationwide vehicle inventory shortage, our client of four years, the Qvale Automotive Group, decided to focus their efforts on the service departments at two of their stores: Audi Lakeland and Volkswagen Brandon. They wanted to provide customers with a transparent and more convenient way to service their vehicle, which they called the Qvale Way.
This process was more engaging, designed to keep customers informed and connected to the service process from start to finish. In order to increase visibility, the Qvale Automotive Group knew they needed the help of experts and turned to the team at DOM360. Our challenge was to then collaborate with three third-party vendors to create and implement a whole new digital campaign strategy.
The Approach
In January, the Boca Raton team, including account executives, creative team members and SEM analysts, met to strategize and develop a plan of action. We knew that bold and direct messaging was the approach we wanted to take in order to generate visibility for service to service at both dealership locations, with the ultimate goal of increasing business. We created a digital ad campaign that included display, pre-roll, search and social media ads, emails and a landing page to reach our targeted audience. We then developed a schedule to execute our strategy in a timely manner and launched the campaign in mid-February.
The Results Speak Volumes
$534K
INCREASED GROSS
PROFIT YEAR OVER YEAR
1.3M
TOTAL IMPRESSIONS
$0.89
AVERAGE COST
PER CLICK
27.44%
AVERAGE
CLICK-THROUGH RATE
$534K
INCREASED GROSS
PROFIT YEAR OVER YEAR
1.3M
TOTAL IMPRESSIONS
$0.89
AVERAGE COST
PER CLICK
27.44%
AVERAGE
CLICK-THROUGH RATE
$534K
INCREASED GROSS
PROFIT YEAR OVER YEAR
1.3M
TOTAL IMPRESSIONS
$0.89
AVERAGE COST
PER CLICK
27.44%
AVERAGE
CLICK-THROUGH RATE
For the first few months, we experienced some difficulty accessing our data, but we worked with one of our third-party vendors to obtain accurate information by the end of the campaign, which ended in May. And the results were well worth the wait! We were thrilled to find out that our strategy had delivered a staggering $547,000 — that’s more than 968% — increase in new revenue.
What our client had to say
“Creating the best customer service has been the core of what we do best. Launching an exceptional and digital car-buying experience needed to extend to a more positive service and repair program. We knew we had the right idea in mind and needed our vendor partners to help make our vision real. We cannot be more pleased with the results and continuing to build on our innovative excellence.”
-Geno Walsh, Qvale Executive Manager of Operations